Silicone-free formula instantly conditions, smooths, softens and detangles. When used with blonde revival™ purple toning shampoo, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:
• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• For additional nourishment, contains a conditioning blend of naturally derived emollients, jojoba, sunflower and macadamia nut
• 96% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free
Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood
*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.
HOW TO USE?
Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing.
Apply to wet hair after using blonde revival™ purple toning shampoo. Leave in 1-3 minutes. Rinse thoroughly.
Toning results can vary.
ABOUT THE BRAND
Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth. Aveda is born cruelty free and has never used parabens, mineral oil, petrolatum, paraffin, formaldehyde, SLSand SLES, oxybensone, benzene , retinyl plamitate, microcrystalline wax, polyethelene beads, tricolsan, triclocarban, lanolin, carmine, talc or synthetic fragrance.
ILN49091 Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Propanediol, Tricaprylyl Citrate, Heptyl Undecylenate, Behentrimonium Methosulfate, Dicetyldimonium Chloride, Squalane, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Glycine Soja (Soybean) Oil, Ethyl Macadamiate, Stearamidopropyl Dimethylamine, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Caprylyl Glycol, Lactic Acid, Tocopherol, Cetyl Hydroxyethylcellulose, Isopropyl Alcohol, Behenyl Alcohol, Fragrance (Parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Potassium Sorbate, Phenoxyethanol, Ext. Violet 2 (Ci 60730)