The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look. This vegan, plant-powered smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The luxurious lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand.
Anti-frizz, plant-powered technology:
• Plant polymer shield – An invisible polymer instantly cloaks hair strands and repels water, giving silicone-free protection. 99% naturally derived.*
• Botanical smoothing oil blend – Features Kalahari melon seed oil and Tamanu oil. Smooths and conditions cuticles for softness and shine.
All hair types: Fine, medium, thick.
Safe for color-treated and chemically processed hair.
Aveda's own pure-fumeTM aroma with Australian Sandalwood, Bergamot, Palmarosa and other pure flower and plant essences.
95% naturally derived.* 100% Vegan. Cruelty free.
*From plants, non-petroleum minerals or water, on average per ISO standards.
HOW TO USE?
Step 1. Massage into wet hair, from roots to ends.
Step 2. Rinse.
Step 3. Follow with smooth infusion™ anti-frizz conditioner.
Your smooth infusion™ regimen
Step 1: Cleanse daily or as needed with smooth infusion™ anti-frizz shampoo.
Step 2: Condition daily or as needed with smooth infusion™ anti-frizz conditioner. For damaged or very dry hair, use a weekly treatment masque from botanical repair™ or nutriplenish™.
Step 3: To treat & style choose either smooth infusion™ style-prep smoother™, smooth infusion™ perfect blow dry spray or smooth™ infusion perfectly sleek heat styling cream depending on needs and hair type and texture.
ABOUT THE BRAND
Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth. Aveda is born cruelty free and has never used parabens, mineral oil, petrolatum, paraffin, formaldehyde, SLSand SLES, oxybensone, benzene , retinyl plamitate, microcrystalline wax, polyethelene beads, tricolsan, triclocarban, lanolin, carmine, talc or synthetic fragrance.
Ingredients: Water\Aqua\Eau, Sodium Cocoyl Isethionate, Sodium Chloride, Propanediol, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Cocamide Mipa, Glycol Stearate, Dioctyldodecyl Dodecanedioate, Hydrogenated Castor Oil/ Sebacic Acid Copolymer, Calophyllum Inophyllum Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Ethyl Macadamiate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Glyceryl Caprylate, Tocopherol, Citric Acid, Fragrance (Parfum), Geraniol, Citronellol, Linalool, Limonene, Citral, Farnesol, Sodium Phytate, Potassium Sorbate, Sodium Benzoate